Using the Creative Problem
Solving, a proven method for approaching a problem or
a challenge in an imaginative and innovative way. According this
method, there are 6 steps broken down into 3 stages involved when
people solve problems:
Explore the challenge
- Objective Finding - Identify Goal, Wish or Challenge
How to create a network of gay young men interested in travel for fun together?
- Fact Finding -Gather Data
Tourism is the activities of person(s) staying in places outside their usual environmet for not more than one consesutive year (The World Tourism Organization, 1999). represents 5% of world encony, handling over $ 980 million dollars in 2011 and 8% of the total world employment,
Europe accounts for more than a half of the tourists, wich 503 million arrivals), show that tourism of potentials of europena cities and destinations are enormous. Asia and the Pacific account for 216 million while America and Africa stand at 156 million and 50 million respectively
There is no LGBT market since the LGBT communities represent a broad and
dynamic spectrum of interests, sensivities, preferences and priorities.
Those, plus variations in geographical location, age, income and
relatioship status, gender identity and more, make it even more
important to discover wich opportunities will be better to achieve my
goal. That is whay i refined my target (men between 20/35 yo, single, who travel worldwide following big circuit parties) to try make my initiatives
Those people love each travel and parties, are cosmopolitan, earlier techonology adopters (hard users of social networks) and care a lot of friends tips and suggestions.
Pink money, party almost every day everywhere, gosta de viajar, é earlier adopter de tecnologia e redes sociais, está sempre em contato com outros consumidores e é cosmopolita.
- Problem Finding - Clarify the Problems
- Idea Finding - Generate Ideas
Prepare for action
- Solution Finding – Select and Strengthen Solutions
- Acceptance Finding – Plan for Action